Saturday 28 July 2012

Summer Tales Part II -Preview

 
Maegan Floral Tank Top-Exclusively Manufactured by IHF.Designed with simple racer tank cutting in two different sweet floral printed.This floral top has been crafted from a light chiffon material with lining.During the
photoshoot,we had matched this top with our another manufactured skater skirt to bring out the vintage yet girl-next-door look! 

Another top that we wish to introduce to you is this Daisha High Neck Top!Come with 3 colours and we love all the colours!This simple yet classic top features sleeveless,high neck with gather details at both front and back.Made of our favourite material-Spandex.It goes well with most of the bottoms,from pencil skirt to tailored pants,this piece is a must-have top either for work or for play!

Here are the sneak preview for today! Do check out our facebook page for more preview pictures!

INSTAGRAM PROMOTION

Friday 27 July 2012

Summer Tales Part II- Behind The Scenes

Peeps! We are launching our new collection -Summer Tales Part II on Monday! This time round,we had our outdoor shoot at Fort Canning Park.We took about 3 hours to finish the shoot and here are some behind the scenes pictures to share with you all!

Model Ting is wearing one of our favourite dress,exclusively manufactured by IHF-Elyssa Borderline Dress

And this Savanah Puff Sleeve Shift Dress with belt!

 
Our awesome photographer -Greg!!


 
Diasha High Neck Top in White
 

 Our favorite dress-Adalee Lace Puff Sleeve Dress with belt

                                                Lastly,our manufactured label too-Maegan Floral Tank Top

                                          We had more preview will be upload soon!Happy Weekends to all!~~

Monday 16 July 2012

PEPLUM DRESS TREND

Peplum Dress Trend
The latest look for cocktail frocks involves a little flair. We're not talking about rows of ruffles or embellishments galore, but rather a single, short overskirt that instantly adds a little glamour or drama to any piece: the peplum.  It's also swiftly becoming the must-have shape for stylish red-carpet regulars—including Diane Kruger and Rihanna—who embrace these poof-adorned dresses for their most important events.
This isn’t the first time that peplum dress enjoy a place in this big fashion world!
The history of this design originated in ancient Greece ,the peplum already exist since the two decades: the forties and the eighties.
This season, the peplum is enjoying yet another renaissance of sorts, as modern-day design of peplum are offering both the ladylike and "Like A Virgin"-inspired styles. The range of choices available means that you're sure to find something that works with both your body and your budget, so it's no wonder that many are smitten with this trend. All in all, a peplum cocktail dress is the perfect way to add a little creativity to your routine fancy fare! As you might have guessed, celebrities are already on the peplum trend as everyone from risk-takers like Rihanna to fashion savants like Diane Kruger are wearing these fit-and-flare frocks. Naturally, they all go for different styles, ranging from the petite to the prominent. For example, Whitney Port chose a less-pronounced peplum for the Louis Vuitton Lunar Landing 40th Anniversary event in New York City.
Many think that black is the only way to go if you want to test-drive a powerful peplum piece; However, in fact, we think these commanding cocktail dresses look quite lovely in vivid colours too.
In IHF, we have come up with similar peplum designs in our next collection that you can match with in affordable prices! Pair with a matching roman bag, a strapped heels, a pair of matching earrings, and you are all geared up for a meeting or event!